When WUX didn’t show up to volunteer at the Calgary Drop-In Center, WAX did. On November 3rd, everyone at WAX volunteered to prepare and serve dinner to those in need. In technical, marketing lingo, WAX employees made an impact and served dinner to the Calgary homeless and low-income demographic – reaching a target audience of about 800 faces and successfully increased the number of smiles in the community. The return was truly a rewarding experience that made us warm and fuzzy inside.
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