Being a crybaby can get you positive attention

We recently received a nice little write-up in Marketing Daily about the 2010 campaign we did for the Calgary International Film Festival. Take a read below to find out more and visit the work section on our site to see what we did.

“Directors are crying over the Calgary International Film Festival, or at least they are in an advertising campaign for the festival from local agency Wax.

Online banner ads, posters, print ads and TV spots with the tag line “Only the best films make it” feature directors’ reactions when their films are rejected for inclusion in the 10-day festival that started Sept. 24.”