WAX hires a chameleon

Whoever said “you can’t be all things to all people” has never met Michael Kochorek. Michael’s impressive career has taken him pretty much anywhere and everywhere. He started out as an Account Executive at Oglivy & Mather in Calgary, and then went client side to work at Shell Canada. From there, Michael became involved in the worldwide marketing and distribution of the IMAX film Extreme. If that weren’t extreme enough, Michael then helped establish Eminent Films – a large format production company in Montreal. After voting “no” in the referendum, Michael moved back to Calgary where he worked as a Consultant on documentaries – he involved himself in everything from shaping content, to developing communication and finance strategies for independent film producers. From there, Michael helped produce (and executive produce) a documentary feature on the history and evolution of action sports, which is titled The Next Step and scheduled for release in 2008. For his next step (got to love those transitions) Michael chose WAX. Here, Michael’s in charge of New Business Development – at least that’s what it says on his flashy new business card. Knowing how Michael operates however, we wont ‘be too surprised if he gets involved in a bit of design, account servicing, strategic planning, and, dare we say, copywriting along the way.