Isn’t it so nice to get invited somewhere? Out of the 6,790,062,216 people in the world, they chose you … YOU … how flattering. Well, this phenomenon just happened to our lovely design director, Monique Gamache, when she was invited to speak at DesignThinkers ’09, Canada’s largest creative conference held in Toronto.
On November 3, she warmed up the audience with some partial nudity, a panda, two women making out, and other unexpected scenes that Monique doesn’t appear in. It was WAX’s self-promotion video and the audience showed their appreciation by making loud sounds with their vocal cords … um … yeah … laughter is what it is called.
After that, Monique talked about finding “The Quirk Behind the Brand” and showed some recent work. Basically, she believes that every brand has an amazing, unique story to tell, through ads, design and whatnot. She believes that creative thinking can
make anything super interesting: paper clips, rocks, maybe even dust.
She also bought some new shoes while she was there.
