Although we weren’t physically there to actually rub shoulders with anyone, WAX staff did get to rub shoulders with a silver winged-statuette – compliments of our 2008 Calgary Society for Persons with Disabilities Annual Report – which was conveniently mailed to our WAX office earlier this week.
From Marketing Daily (November 18, 2008)
Canadian agencies won seven gold and six silver statues at last week’s 2008 London International Awards.
Leading the pack was Grey Canada, which won three golds in the radio category for Crown Royal’s Fathers Day-inspired “noble spirit” ads. “This is the first major award we’ve won under the new leadership and platform; it’s a start of things to come,” said Jonathan Careless, associate creative director at Grey Canada, where Ann Nurock took over as president in May.
Each radio spot was a monologue celebrating the fathers who sacrificed something for their children, whether it was driving a son to hockey practice at the crack of dawn or helping a daughter move into her first apartment.
Tribal DDB’s “sexy Subaru” website, where consumers can run a virtual photo shoot with the Subaru Forester and a sumo wrestler model, scored the agency a gold in the digital media category.
Ogilvy & Mather earned a gold award in the integrated media category for its ‘New’ Diamond Shreddies campaign, which featured video, TV spots, a website, outdoor, print and packaging redesign, while GJP received a gold in environmental design for its work on waxing studio Down Below.
In the print category, BBDO Canada won a gold for Fat Bear, in which an overfed grizzly digests all five passengers served up in the spacious Jeep Wrangler.
Taxi won silver in television and cinema for its retro-styled Viagra spots, while Y&R earned silver for the acrobatic dance troupe that transformed into a human Ford. Doug agency nabbed silver as well for a Worldwide Short Film Festival spot.
John St.’s incentive envelopes for recruiter Gary Rudson earned the agency a direct mail silver.
Calgary shop WAX won silver in the design category for the Calgary Society for Person’s with Disabilities 2008 annual report. Zync Communications earned silver in the use of copywriting category for the vignettes on the stationary it created for Bretenic Limited.
