Let us explain: Animal heads are sometimes mounted on wall plaques as a sort of trophy, you see. Here, we replaced the animal heads with the heads of vegetables and mounted them on similar trophy plaques, you see. These vegetable “trophies” symbolize prized vegetables, you see. This implies that vegetarian restaurant Gratitude Café uses the very best ingredients, you see. Communication Arts saw this, even without our lengthy explanation, and featured us in this year’s Advertising Annual. We’re very pleased with ourselves, that’s why we’re blogging about it here, you see.
